Just as there are vast fashion options for every type of budget, there are vast fashion options today -- than ever before -- for nearly every shape and size. And while I still cringe when I walk into stores that offer the set-up division of smaller and bigger sizes (such a separate-but-equal concept…blah), I still appreciate that more and more brands are making their designs accessible to not just one type of woman.
With this in mind, I’m currently blown away by the online editorial images promoting SLINK Jeans – a line of premium denim designed for the full-figured, confident woman who is proud to show off both her edgy and sexy personality.
I was recently introduced to SLINK Jeans during a phone chat with its cofounder, Albert Dahan. With nearly two decades in the fashion industry, the entrepreneurial giant and denim pioneer proudly opened up about the beauty of SLINK Jeans. “There’s a new generation of women who feel empowered,” says the notable CEO of Joe’s Jeans Kids and DA-NANG. “SLINK Jeans are based on the concept of being proud and owning how you look.” With sizes starting at size 10, Dahan does not define SLINK Jeans as a fashion option for "plus size" women, simply due to the fact that categories and stringent titles could actually do more harm than good to a woman’s sense of empowerment. “What we’re saying is: You’re big and you’re sexy. Here is a premium brand to help you feel even more beautiful,” says Dahan.
As reported in a recent Los Angeles Times article, “SLINK extends to fit the equivalent of a size 22 or 24 with a 44- to 48-inch waist. Jackets and tops run from large to 3X. The jeans will retail between $119 and $129; tops between $39 and $44. Jackets are slated to roll out next year.” The positive message behind SLINK Jeans is literally a part of the product, as women will appreciate the special details included with each pant. According to the LA Times article, this includes the word “curvy” embroidered on the interior waistbands of the jeans, in addition to heart-shaped hangtags and interior pockets that are printed with the inspiring message: “Love Your Body.”
While Dahan and I chatted on the phone, I was salivating over the website images…I mean, everything he was speaking about was evident in the editorial images featuring the curvalicious models in edgy and sexy poses. This includes Olympic gold medalist Amanda Bingson among several lovely models who rocked the brand with an infectious vibe of “I feel beautiful” attitude and power.
Online distribution of SLINK Jeans starts this Friday, November 20th, and I’m looking forward to keeping up with the buzz that I predict will quickly surround it! To learn more about this premium brand, be sure to follow SLINK Jeans on Twitter and Instagram!
Photo Credit: Courtesy of SLINK Jeans